Are you getting that data that tells your weather story into your forecasting or weather presentation system? You should be. Telling your customers is one thing showing your customers is another. Knowing where to find field and model data that no one else can will give you an advantage over your competitors but will also inform your customers. They want to have minute-by-minute updates of what conditions are like knowing where to find airport and local weather sensor data will enable you to tell your customers with confidence what is and isn’t happening. They want to know whether this is normal that’s where your experience comes into play. They want to know where power outages are. Your shiny personality won’t save you you need to know how to use radar (reflectivity, velocity, spectrum width, and all of the dual-pol products) and know the threats before the National Weather Service does. What do your customers want? They want to know where the storms are, where they are moving, and what impact they will have. You have storms moving through they are threatening and strong. What’s the best way to attract them to you? Your bright and cherry personality? Your good looks? Your wonderful smile? Your baritone pipes? Talking like you’re on old time radio? Try a more humble approach: data and perspective. So you have a good forecast, and you need to make the company money through your customers. Data and insights are the best way to be different. People who read your forecasts or hear your weather presentation should be treated with respect and dignity there’s no inferior customer, and you should work to give them what you want within reason.ģ. If you think back to your summer jobs in high school and college, you served customers with a smile and by giving those who came into your business a product or service with value. Speaking of customers: those who see your products and forecasts are not “viewers” or “the public.” They are customers. Start looking at those you forecast for as customers. You don’t have to have the best forecast to make the most money you just have to have superior perception or superior value to customers.Ģ. If you’re a broadcast meteorologist, your job is to sustain or boost ratings through marketing and accurate forecasts (perceived or reality). If you’re an National Weather Service meteorologist, you’re in a unique position: your job to to issue forecasts, outlooks, advisories, warnings, and watches that protect life and property…or create tools that fulfill this mission. If you’re a operational meteorologist in the private sector, it’s to get people paying for your forecasts or seeing advertisements where they are posted. What is your job? It is likely to increase your company’s profits. What is your job? Is it to make the most numbers of sales in your peer group? Is it to give your customers a new product or service every month? Is it to build your resume? Just like the NBA, it’s none of the above…and it’s really to maximize the company’s profits and brand ethically, sustainably, and responsibly. Now suppose you as a businessperson at a local firm. It sounds selfish, but without tickets being sold and audiences watching you, you’re likely to be out of a job because your team needs to make money. It’s actually to get the most number of people in the stands and watching you on TV as possible. What is your job? Is it to score the most points? Is it to be the game MVP? Is it to get the least number of fouls? It’s none of these. It’s easy to get lost in your career and model data, but after 10 years working as a meteorologist and 1.5 years working in the business world (and also time to reflect of my previous career), I wanted to share 18 ways to be the best meteorologist you can be:ġ. Being a meteorologist is a challenge, a gift, a pain, and a reward. Alternatively, I wish there been someone to be honest and tell me these lessons of life years ago. I’ve often reflected on my days working as a full-time meteorologist, and I wish I had learned some key lessons much earlier in my career.
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